This is a guest post by Suzzane Edwards. It takes a lot of effort and time to be considered a reputable blogger. Success comes at a price and one of the things that bloggers invest heavily on is the countless hours sitting in front of the desktop searching for a way to stay on top of the search engine game.
There might be no overnight success in blogging, but it does not mean that there is no downright failure. And if you want to maximize your efforts then staying away from the most common blogging pitfalls can keep you on track of your target. So the next time you’re tapping away at that keyboard, here are 6 common blogging mistakes that you should avoid.
Too much SEO
Okay, search engines rank your blogs but people read content. Don’t make the mistake of focusing too much on keywords. You could easily end up making completely awkward sentences, tons of repetitive phrases, and using keywords utterly out of context. When this happens, people will leave as quickly as they get to your blog. To avoid high bounce rates, focus on writing for people, not spiders.
Too much sales pitch, pages littered with advertising
I understand that you are trying to earn through your blog but you just can’t fill your whole blog with advertising. Readers hate pages crammed with advertising, it ruins your layout and makes you look suspicious. What else can ruin their reading experience? Too much sales talk, people want information and not another sales pitch. Establish your credibility by providing good content and you’ll have an easier time selling.
Plain looking Blogs
As much as you would not want to overdo your blog layout, you would not want it to look too plain. Do not make people feel like they are reading your blog entry from an office suite. Clock in some hours work on how your blog will look. Learn from the top blogs without copying their layout.
Fonts that can make readers go blind
Fonts that are too small, colorful texts, script fonts—these are just some big no-no’s when it comes to fonts. Readers want to keep their sight after reading your blog so choose easy to read fonts.
Novel-length blog entries
Blogs are meant to take readers into a quick trip then back (with lots of information and fun, hopefully). What you should avoid doing is draining all their energy with thousand-worded posts. Try breaking long posts into several, smaller, easy to digest articles. It also saves you the trouble of coming up with additional topics for the next few days.
English that can drive readers crazy
You may not be a native speaker but this should not stop you from writing intelligible posts. Don’t drive your reader nuts by making them figure out what you’re trying to say. Improve your grammar and vocabulary skills to a professional level. Blogging is a constant process of self improvement. Much of this deals with developing an effective writing style that resonates with your readers.