I have a morning routine that I’ve refused to stray from in years. At 7 a.m. every morning I brew a cup of strong coffee, grab a blueberry bagel with cream cheese, and start perusing through new and interesting blog content on the Internet. It’s the absolute highlight of my day.
Through my years of both writing for blogs and reading them, I’ve become a bit of an expert on the difference between great and not-so-great blogs. Through my self-study, I’ve realized that there are only a few vital details that divide the wonderful from the mundane. Sure, anybody can register a domain and start writing their little hearts out, but only a few people can master the art of great blogging. For those of you who are interested in starting a blog or updating one, here are four traits that separate the best from the worst.
Templates and Design
When I designed my first blog, I chose the least cheesy template I could track down. Although it may not seem all that important at first, the aesthetic design of a blog is very important. After all, it is the first thing somebody sees when they visit your blog, so do yourself a favor and put some thought into the appearance of your blog.
Clip art, overly bright colors, awkward backgrounds, and overbearing typography don’t look good in design, so try and stick with something that’s clean, not too flashy, and creative. You can purchase templates, design your own, or search amongst free ones. No matter what you do though, just go with something that stands out.
Spelling, Grammar, and Punctuation
For the life of me, I can never figure out why people allow themselves to make mistakes on their blogs. If you’re writing for a blog, there is no reason you should let errors slip through the cracks.Treat your blog like a school project and read through all your posts before you publish them to make sure they are clean.
Sure, people may forgive one or two errors along the way, but can you imagine how unprofessional you appear when you overlook things like the difference between you’re and your? If you want your blog to be respected, make sure to treat it with respect and edit your work.
Most of the time it isn’t the content of a blog that attracts readers, it’s the author. As the writer of a blog, it is your duty to bring some personality to the posts you write. Tell your audience a bit about yourself: who you are, what you do, and why it is you write a blog.
Once the audience gets to know you a bit, they’ll be more attached to your blog’s content. Furthermore, if you are writing something like a food blog or movie blog, tell readers why you are an authority on those things. Perhaps you work as a head chef in a restaurant or you interned with Steven Spielberg; either way, always try to bring your personality to the table when you write posts.
Have you ever come across a riveting blog but then noticed it hadn’t been updated in months? There are blogs out there that have a lot of potential, but many of them go un-updated for weeks or months at the time. Not only does doing something like this make you look like you don’t care about your blog, it makes you look apathetic, which is a great way to lose followers.
If you’ve started a blog, make it a routine to update the content at least once a day. It might be a tough commitment to stick to at first, but keeping your blog updated will help you gain followers and build up your blog’s prestige.
There are millions of blogs out there on the web, but many of them aren’t what they should be. If you are looking to create a respected, popular blog, take into consideration making daily updates, editing your posts, bringing a personality to your writing, and utilizing a creative design template. By doing those simple tasks, you’ll be on your way to creating an impressive blog in no time!