While business cards may sound old school to some people, they are just as valuable to carry in the digital age as they were in the past. A business card serves many functions. It can be a summary of your company’s pertinent information, as well as a reminder of who you are and what you do.
Your business cards can even give their readers an idea of the culture of your company. A simple, conventional card will reflect that your company is probably traditional and no-nonsense. On the other hand, a unique and attention-grabbing business card will give others the impression that your company is on the cutting-edge and not afraid to take chances.
Although some companies might mistakenly believe business cards are unnecessary and old fashion, this traditional form of communication is still the best way to share business contact information. Here are the top four reasons why business cards are still so important to have, even in the digital age.
The Facts, and Nothing But the Facts
You’ve probably been there. A new business associate or client is interested in what you have to offer, but neither one of you has a pen or a piece of paper on which you can exchange information. So you ask the person to just look you up on the Internet. Unfortunately, your new contact then promptly forgets your name, as well as your company’s moniker, and you never hear from him again. Or, maybe you actually had a pen but had to scratch your contact information on a scrap of paper that was later mistakenly thrown out. If you had been carrying some well-made business cards, all you would have had to do was hand one over to your new contact.
Although you or your company may be trying to cut corners financially and may even be contemplating getting rid of business cards to save money, you will probably regret it in the long run. If money is tight, look for a company that can print business cards for less than what you’re currently paying. An attractive card with a simple design will hardly put a dent in the budget of your business. Besides, your business cards will more than likely end up paying for themselves in leads and important contacts.
Too Legit to Quit
A business card also offers legitimacy to a business. That a company has bothered to design, print up, and pay for business cards gives the impression it believes it will be around for the long haul. Business cards do the same for a person. The E Design Group (2) reports a well-designed and attractive business card will help you make a good impression on those who receive it.
A Gentle Reminder
Of course, one of the main purposes of a business card is to remind the person who received it about you and your company. That is why it is important to try and make your business card stand out from the crowd, as well as make the card-passing interaction memorable. Chip Cutter, LinkedIn’s editor, says handing someone a business card means a human, real world interaction has taken place, which is extremely valuable in the business world. (3)
Do you still carry business cards? Tell us why or why not in the comments.