It is important that your website makes a good impression the first time people visit your site. Being cautious of how your website looks can help you achieve this. It is essential that you use an aesthetically pleasing and effective web design for your site. If you are setting up a new website or you have plans to do a major makeover to your website’s template, here are some of the things that you need to remember when designing your website:
Make Your Website Easy to Navigate
Your website visitors will have a hard time finding the information that they are looking for if your site is too cluttered and unorganized. If your visitors are looking for your contact information, for example, they cannot easily find your email or your RingCentral number if your site is a sea of banner ads, badges and images. Ensure that your visitors get a good browsing experience by making your website organized and easy to navigate. You can do this by eliminating clutter on your site. Posting too many ads, widgets and images on your site can overwhelm your visitors and can make your site look too cluttered so try to remove some of these elements from your site. You can also group your content according to category or date published to make it easier for your visitors to sort through your articles. You can also use breadcrumb navigation so your visitors can easily know the category of the article they are reading.
Avoid Using Colors that may Irritate Your Readers’ Eyes
If you do not want to discourage your visitors from reading your content, see to it that you choose colors that are easy on your readers’ eyes. Your readers will have a hard time looking at your site’s pages if you use colors that are hurtful to their eyes. Bright colors, for example, can be blinding so avoid using very bright colors for both of your website’s background and text. Using dark colored text on a dark background is not a good idea either because the color combination can make your content unreadable. When choosing colors, go for light colors for your background and choose dark colored text. Strangely enough, there are still sites out there that do not take this tip into account and scare visitors away.
Use Web Friendly Fonts
No matter how much you strive to produce quality content for your website, the articles you write can be rendered useless if your site visitors cannot read them because you chose a font style and size that makes your text difficult to read. Stylized fonts may be pretty to look at but they are difficult to read so avoid using them if you want your visitors to read the articles that you publish on your website. If you want people to read your content, then stick to web friendly fonts such as Verdana and Georgia. You should also use a font size that is large enough to be easily read by your readers.
Include a Search Function on Your Site
Most of the people who visit your website are likely searching for information. If your website is set up for business purpose, for example, people may visit your website to look for news about your company or for the price list of the products that you sell. Some of the information people are looking for in your site, however, are too old they are no longer accessible from the site’s main page. Make it easier for your visitors to find what they need by including a search function on your website. Your visitors will be glad to find a search bar in your header or in your sidebar if they are having a hard time finding the content and pages they need.