Setting up a new business can be extremely hard especially if you’re doing it the ‘old fashioned way’, using your own money and/or bank loans. So you wouldn’t want to do anything that might jeopardize your business, would you? And yet, this is exactly what thousands of Americans do every year, even some big companies and they all do it via misuse of their social networking accounts.
Think Twice Before Posting Offensive Comments
We’ve all heard of people being fired because they complained about their employers on social networking accounts like Facebook or twitter. A fugitive even went to jail after teasing the police online and, while a lot of big companies made the news after going forward with poorly thought out media campaigns or after employees misused social media accounts, even small businesses and independent professionals can get in trouble after Facebook rants.
A Missouri doctor is now in quite a bit of trouble after publicly complaining about one of her patients being constantly late to appointments. The post went viral and attracted a lot of criticism and quite a few of calls for her resignation. And this is a recurring theme of late, especially as Facebook and Twitter become major public forums.
A scandal like the above can cripple a small business, especially one that relies a lot on maintaining a steady presence online. Small businesses cannot always afford Social Media or SEO Agencies handling their on-line promotion so are often left to rely on all-important social networking for their on-line presence.
That presence can mean the difference between success and failure for most businesses and independent contractors. A Facebook rant or even a scalding bad review going viral can lead, in this interconnected world, to bad ratings on local search pages, business partners disavowing you and quite likely, insolvency.
The Next Time You Rant
But let’s face it: if you gat your clients online you are likely to be quite careful with what you say. But what if you don’t? Even if you are an ‘old school’ business that relies more on word of mouth and traditional advertising, you still more than likely need a social network presence and you need to be extra careful.
People who aren’t used to just how open and transparent the internet can be are those most prone to a Facebook faux-pas as was the case of the aforementioned doctor who thought her personal Facebook page could double as a soapbox with no consequences.
Nonetheless, just as social media has its scare stories it has its great stories of success as well. Last month, an Atlanta security guard who filmed his everyday struggle with drug dealers and troublemakers in a downtown mall (including a controversial instance of him tazering a violent mom in front of her unruly children) experienced the flipside to this. After his videos went viral donors sent over 23000$ to the man in donations!