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Optimizing Website For Mobile Users

by Guest Author

This is a guest post by Neil Jones, who is the Head of online marketing at eMobileScan.
If you are like many others, you are seeing quite an increase of traffic to your website from mobile sources. This is a trend that is expected to continue significantly in future years and is expected to end up taking over as the majority of your traffic. People want convenience and information at their fingertips, smartphones make these needs possible. That being said, it is crucial that you start optimizing now for these purposes, don’t wait until everyone else is already reaping the benefits.
Why the Explosion in Popularity?
You may be wondering why you’ve started seeing these mobile traffic spikes lately; it’s really simply credited to advances in technology, especially speed. Although some used the internet feature on their phone in the past, it was typically slow, expensive and pages were not necessarily easy to navigate. Today, it has become normal to do most of your internet browsing on your phone or iPad. People don’t feel the need to get up off the couch to jump on the computer anymore because everything they need to know can be accessed on their phone sitting right there in front of them. So its important that you should optimize your website for mobile users due to following main reasons:

            1. Targeted
The great thing about mobile browsing is that results are significantly more targeted than they would be if you logged onto your computer. This means that if you are looking for a nice Italian restaurant to take a last minute date, the results you are given on your phone are going to be local, making the information that you’re given more useable. Therefore, if you happen to own an Italian restaurant, you better have your site optimized for mobile devices to reap the rewards being offered.

            2. Load Time
Mobile browsers are not going to sit and wait a minute (or even seconds) for your page to load on their phone. They pay for premium service because they want fast results; your page needs to be able to deliver the information that they are looking for without them tapping their fingers. There’s a good chance that even if they did tough it out and waited for your homepage to load, they’re not going to risk going through that again by exploring any further into your site. Compressing images and even decreasing the number of pictures on a page can significantly increase the load time speed of your site.

            3. User-friendly
One of the reasons users avoided using the internet on their phone too much in the past was because websites were such a mess to look at. Who wants to see a dumbed-down version of the site or have to scroll frantically every which way to view the entire thing?
To get the most out of mobile traffic, your site needs to be easy to read and navigate on a mobile device. Don’t have several links in a row or it can be difficult to click on only one and you should give the visitor the choice to view as a mobile or normal website.

            4. Repeat Visitors
The main goal you should have is that your visitors will come back and view your site again. You want to make it extremely easy for them to bookmark you by using Twitter or Facebook icons. Not only does this now store your site for future use, it promotes you to potentially thousands of viewers who are their friends.

Article By: Neil Jones

He is the Head of online marketing at eMobileScan. Specialising in offering companies time and cost saving products like the Motorola MC9190 and the Zebra ZM400.

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