In our obsession to cover every single SEO strategy and tactic we often times overlook the most obvious of things. This happens more often by more SEOs than you know. It’s quite common for an SEO to spend countless hours building high quality backlinks to a domain without being more detailed with his or her website.
But to be competitive in any niche you cannot make this mistake. Especially in the more competitive industries like Finance, Insurance, or EDU to name just a few. In this post, we’re going to look at 5 particular on-page optimizations that are commonly overlooked for a variety of reasons.
1. Optimizing Page Load Speed
I know many SEOs and Webmasters who know that page load speed is important, and still don’t work to improve it simply because they don’t want to deal with the hassle. It’s crazy how many sites are still insanely slow. Don’t let this be you. Use tools like pingdom.com to evaluate your site speed and find new ways to improve it. Leverage caching, minimize your CSS and HTML, optimize database tables etc.
2. Optimizing for Mobile and Tablet Devices
There’s not one person involved in the entire Internet Marketing industry that isn’t logically aware of how important it is to have a mobile and tablet version of a website. Yet here we are in 2013 and still just a small fraction of websites that are ranked high in SERPs are doing this. Don’t make this mistake, there’s simply too much opportunity you’d be missing out on.
3. Authorship Markup
In case you’re not aware, I’ll get straight to the point on this one. Google is making more and more strategic moves towards evaluating the author of a webpage, not just the links and the content. It’s for this reason you must have authorship markup setup on your web properties.
4. Cleaning Up 404 Errors
In the old days this used to be difficult to manage, especially for larger enterprise level websites. Nowadays it’s easy as pie thanks to Google and Bing webmaster tools. Yet it’s still an effort most webmasters and SEOs are terrible at keeping up with. Personally, I checkup on my web properties monthly to see what 404 errors are showing up and I setup 301 redirects to get those pages redirected to the proper place.
5. Fixing Broken Links
Using free tools such as Xenu Link Slueth, you can quickly analyze your entire domain to find where your broken links are. By going through and fixing these broken links you get the most out of your older content. This is especially true if your site is a blog since blogs tend to link out more often than static websites. This gets overlooked often because it’s considered tedious work by many SEOs. Tedious or not, it must be done in order to get the most out of your SEO campaign.
These are 5 specific on-page optimizations that are far too often overlooked by SEOs and Webmasters. Why? If these optimizations tend to yield such high returns in organic search why overlook them? One word describes the answer to this question. Focus. It’s very common for an SEO or Webmaster to get caught up in the trendy SEO tactic or strategy of the current day. So much so that he or she forgets the basics.
So the next time you sit down for a brainstorm session to figure out ways to beat your competition in SEO, think back to the basics. The simple things that yield high results. Because there’s a great chance your competitors are caught up in today’s trend rather than doing what works today!
Nicole is a writer for www.AgencyPlatform.com. They are the World’s most respected white label SEO company. Find out about their SEO reseller program.