But many newbie bloggers fail to understand this and land into traffic generation services just for the sake of getting traffic. They don’t know that these kind of traffic are totally crap. You will get traffic and people will come to your blog, but not for reading your blog, just for getting reciprocal traffic to their blog.
What are Traffic Exchange Services?
You place a widget on your blog, that displays articles from other blogs. And when a visitors clicks on that link, they will leave your blog and you will earn traffic credits.
Now these credits, will be used to display your blog articles on others blog. And when someone clicks on that link they will come to your blog and you will loose a traffic credit.
Most traffic programs impose a time limit where members have to stay on a page, from 10 seconds to 60 seconds. Some make use of captcha’s to ensure users interaction.
The main reason people join these services is because they believe, that more visits will tend to increase in site rankings. But this technique is totally obsolete, getting your site ranked higher now depends on many SEO factors like keywords, backlinks, unique visits, on and off page optimization and others.
The Dark Side of Traffic Exchange Services.
I myself have tried these services and from my experience, it do works just in terms of getting traffic, but on the other hand there are 3 reasons why these traffic exchange services are useless.
Your blog is No One.
Sure, you are going to get traffic, but no one will subscribe you, no one will follow you and more over, no one is going to give you a damn shit to listen you. Your blog will lack building readership and community. More worst, they might not even remember what was your blog name or address.
High Bounce Rate.
Bounce Rate is the most important parameter in determining search engine rankings. And by using Traffic exchange services, it may negatively influence the rankings.
If a blog has high bounce rate, then it will be considered that, people are not interested in the blog content. And if a page has low bounce rate means that means the blog effectively causes the visitors to view more pages and continue to dig more into the web site. Hence, helping to boost its search engine ranking.
Get Banned from Adsense
According to Google Adsense policies, they have clearly mentioned that Google ads may not be placed on pages receiving traffic from third party sources. Because using third party services might generate invalid clicks and impressions.which will cause loss to the advertisers.The third party source may be such as paid-to-click, auto-surf or click/traffic exchange services.
Also they have clearly mentioned in one of their blog post, that they strictly do not recommend using any traffic exchange services. However they have not mentioned any particular third party, but its better not to use any. Imagine if its GoogleAdsense Vs MGID/2leep/Wahoha, whom would you support for? Think!!!
Traffic exchange practice is controversial, as it may skew the results of a website popularity whether you use Adsense or not. It do works in terms of getting traffic, but search engine rankings not only depends on website traffic, but also on many other factors. Do share your views!!!