2. Do Try to Sound Modest—refrain from telling your readers that they’re crazy and that they don’t know what they’re talking about because truth be told, it may in fact be you who doesn’t know what he or she is talking about. And if readers are able to scrounge up enough evidence to disprove your point or contradict your “facts,” you can lose your credibility and of course even your most loyal readers may unsubscribe. If it turns out that you did goof-up somewhere, simply suck it up and thank the reader for pointing out the mistake and make a correction. But do respond to the comment, which leads us to tip number 3—
3. Do Respond Promptly—some negative comments may catch you off guard and leave you dumbfounded. But even if you struggle coming up with the right way to respond, it’s important that no matter what you respond and do so in a timely manner. Not only will responding prove how active/involved you are, but it will also show that you aren’t afraid of some harsh criticism. This will make your readers respect you and possibly scare off heckling commentators— the reason why people like to act all tough on cyberspace is because they don’t think that anyone is paying attention.
4. Don’t Delete the Comment(s)—lastly, while it may feel easier just to delete the comment and sweep everything underneath the rug and act as if the comments never existed, chances are a few readers will see the negative comments before you get the chance to do so. Thus, the act of deleting will show that you censor your readers’ opinions and your readers will not like this. So it’s better to just respond. Note that there are exceptions however. If one reader just constantly makes nasty comments for the sake of being malicious or starting trouble or makes a comment full of profanity/racism, then take the initiative and hit the delete button. Your readers will most likely be thankful that you did.